Smart Audio-Visual World Hub (SAW Hub) is led by non-profit public organisation Audio-visual innovation centre. The mission of SAW Hub is to promote the competitiveness of cultural and creative industries, through applied research, innovation and knowledge transfer. The main objectives of the SAWH are: - To promote innovation based on creativity (soft innovation) to encourage a better introduction of emerging digital technologies in cultural and creative industries; - To promote new dynamics of development of cultural and creative activities based on collaboration between companies, research and innovation institutions and public cultural services providers in Lithuania and EU; - To strengthen the visibility and the link between audio-visual content production with their public broadening, diversifying and personalizing their consumption, access and/or interaction. The SAWH offers companies applied R&D and technology consultancy, high specialized training, promotion and dissemination of technological innovation in the creative industries, mainly in the field of audio-visual media technologies and products. The main disruptions happening to societies all over the world is driven by new innovations based on novel IT-based solutions. It is important to help the private and public sectors to conduct business in the most optimal way by developing relevant digital solutions. Main areas of interest of SAWH members are Big Data Analysis, Block chain, Cyber-Security, Digital Business Development, Internet of Things, Smart products. SAWH will focus on integrating world class fundamental and applied research activities within these digital disciplines into creative industries in Lithuania in order to increase the competitiveness of these industries in international markets. SAWH is strongly committed to closely cooperate with relevant R&D, industrial and public partners. SAWH is engaged in different collaborations with local SMEs, supporting their innovation, research and development activities. Examples to be mentioned here are: creation of access to powerful computers and computer systems, contacts to highly specialized software developers, programmers and senior experts in the field (Big Data, IoT, AI, security, and so on), and cross-disciplinary collaboration with other industries working with digitalization challenges, like business development, computer science, marketing and etc.